Spotify Data: From Boozy Brunch to Man’s Best Friend

Spotify is using of consumer data to better understand and connect with consumers, their needs, preferences, and habits. Their user data turns the table and allows the brand to listen - to any consumer, anytime, anywhere. Spotify shows us how investing in consumer research can also inspire meaningful, cause-marketing opportunities.

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Often imitated… AND duplicated

Chobani turned challenges of competitive imitation and duplication into motivation and inspiration. Ultimately, imitation forced Chobani to define and create a more distinctive meaning for the brand.

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’Tis the Season…

Holiday shopping has become more and more of a multi-platform activity: one that probably involves researching online, then verifying in store. Data shows that 57% of shoppers use their mobile devices to search information about brands and products and 50% use their desktops, while 59% will also visit retail stores. 

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Tostitos: From Tortilla Chips to Tradition

Saw it. Smiled. Bought it! 

That’s how automatic my buying decision was when I saw these Chicago Bears-themed Tostitos packages at my local market. I didn’t have tortilla chips on my shopping list, nor do I have upcoming plans to tailgate or host a football party. But these Tostitos make me wish I did. Every week. For the next 16 weeks. Plus post-season…

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Ya-Who?

I will miss that old Yahoo yodel and the fun exclamation point in the brand mark. And I’m pretty sure I’m not the only one.

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#1 Principle of Branding: Honesty

There are ways that brands connect with consumers and there are ways that brands keep consumers. Both goals are equally critical to a brand’s success, and at the forefront to achieving both is the same core principle: Honesty.

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My Best Bet for Best Super Bowl Ads

It’s that time again! Super Bowl LI is this weekend. Like many Americans, I focus more of my attention on the highly-anticipated commercials than the actual game. Will Budweiser make me cry again? Will GoDaddy make me cringe… again?

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