Spotify is using of consumer data to better understand and connect with consumers, their needs, preferences, and habits. Their user data turns the table and allows the brand to listen - to any consumer, anytime, anywhere. Spotify shows us how investing in consumer research can also inspire meaningful, cause-marketing opportunities.
Holiday shopping has become more and more of a multi-platform activity: one that probably involves researching online, then verifying in store. Data shows that 57% of shoppers use their mobile devices to search information about brands and products and 50% use their desktops, while 59% will also visit retail stores.
Saw it. Smiled. Bought it!
That’s how automatic my buying decision was when I saw these Chicago Bears-themed Tostitos packages at my local market. I didn’t have tortilla chips on my shopping list, nor do I have upcoming plans to tailgate or host a football party. But these Tostitos make me wish I did. Every week. For the next 16 weeks. Plus post-season…
When clients approach us to discuss how Pudik can help them rebrand, one of the first questions they ask is: Where do we start? Our answer: With your audience.
When we think to the future, how else will we know what in-store experience will drive shoppers to buy at retail over online if we haven’t asked?