Tostitos: From Tortilla Chips to Tradition

Saw it. Smiled. Bought it! 

That’s how automatic my buying decision was when I saw these Chicago Bears-themed Tostitos packages at my local market. I didn’t have tortilla chips on my shopping list, nor do I have upcoming plans to tailgate or host a football party. But these Tostitos make me wish I did. Every week. For the next 16 weeks. Plus post-season…

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Ya-Who?

I will miss that old Yahoo yodel and the fun exclamation point in the brand mark. And I’m pretty sure I’m not the only one.

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#1 Principle of Branding: Honesty

There are ways that brands connect with consumers and there are ways that brands keep consumers. Both goals are equally critical to a brand’s success, and at the forefront to achieving both is the same core principle: Honesty.

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YETI: A Legendary Brand Experience

When YETI set out to build their flagship store in Austin, TX, they didn’t focus on it as a sales channel. Instead, they built what FastCompany refers to as “The Yeti Smithsonian.” 

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About Your Brand's Social Media Persona...

Social media is top of mind for all brand and marketing professionals these days. But our approach to leveraging social media to help you build your brand and business is a little different than most agencies. 

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My Best Bet for Best Super Bowl Ads

It’s that time again! Super Bowl LI is this weekend. Like many Americans, I focus more of my attention on the highly-anticipated commercials than the actual game. Will Budweiser make me cry again? Will GoDaddy make me cringe… again?

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