As members of the design industry, we certainly appreciate the rationale behind Uber’s new brand mark. We also appreciate and are impressed with the lengths Uber went to in designing its own typeface to maximize legibility and accessibility for all regardless of what digital device they use.
Spotify is using of consumer data to better understand and connect with consumers, their needs, preferences, and habits. Their user data turns the table and allows the brand to listen - to any consumer, anytime, anywhere. Spotify shows us how investing in consumer research can also inspire meaningful, cause-marketing opportunities.
Holiday shopping has become more and more of a multi-platform activity: one that probably involves researching online, then verifying in store. Data shows that 57% of shoppers use their mobile devices to search information about brands and products and 50% use their desktops, while 59% will also visit retail stores.
Saw it. Smiled. Bought it!
That’s how automatic my buying decision was when I saw these Chicago Bears-themed Tostitos packages at my local market. I didn’t have tortilla chips on my shopping list, nor do I have upcoming plans to tailgate or host a football party. But these Tostitos make me wish I did. Every week. For the next 16 weeks. Plus post-season…
When clients approach us to discuss how Pudik can help them rebrand, one of the first questions they ask is: Where do we start? Our answer: With your audience.
When we think to the future, how else will we know what in-store experience will drive shoppers to buy at retail over online if we haven’t asked?