And then there’s Pinterest…
I gotta be honest here: Sometimes when I think about all the various new online platforms and marketing opportunities they bring, my head spins! And now, there’s Pinterest to add to the list. Breathe… breathe…
Thankfully, AdWeek recently published this article that summarizes what Pinterest has to offer as an online marketing platform currently and where it is headed in the near future. I found it very helpful in terms of identifying what types of strategies might perform best through Pinterest and what others might be best left to the Facebooks and Instagrams of the online world.
Here are a couple key insights:
- Brands and products that are visually driven seem best suited to the Pinterest platform. By “visually driven” I mean brands or products that, if consumers see them, they want them. Pinterest allows retailers and manufacturers to create rich visual narratives around their products through pinned images. Consumers can then easily click directly to the brand or retailer website to purchase. That’s a good thing for brands!
- Pinterest user data reveals that most consumers search their site for unbranded items. For example, they search for “mountain bikes” as opposed to “Trek mountain bikes.” This and other analytics Pinterest provides allows brands and manufacturers to not only optimize ad targeting, but also create meaningful content strategies for their Pinterest presence.
Take a look at the full AdWeek article to learn more on whether marketing through Pinterest is right for your brand. Or give me a call and let’s see if we can figure it out together.