Showing articles tagged with Branding Back to all articles

Uber: Rebrand Fatigue Is Real… but Right.

As members of the design industry, we certainly appreciate the rationale behind Uber’s new brand mark. We also appreciate and are impressed with the lengths Uber went to in designing its own typeface to maximize legibility and accessibility for all regardless of what digital device they use.

Continue reading

Often imitated… AND duplicated

Chobani turned challenges of competitive imitation and duplication into motivation and inspiration. Ultimately, imitation forced Chobani to define and create a more distinctive meaning for the brand.

Continue reading

Ya-Who?

I will miss that old Yahoo yodel and the fun exclamation point in the brand mark. And I’m pretty sure I’m not the only one.

Continue reading

#1 Principle of Branding: Honesty

There are ways that brands connect with consumers and there are ways that brands keep consumers. Both goals are equally critical to a brand’s success, and at the forefront to achieving both is the same core principle: Honesty.

Continue reading