Holiday shopping has become more and more of a multi-platform activity: one that probably involves researching online, then verifying in store. Data shows that 57% of shoppers use their mobile devices to search information about brands and products and 50% use their desktops, while 59% will also visit retail stores.
When clients approach us to discuss how Pudik can help them rebrand, one of the first questions they ask is: Where do we start? Our answer: With your audience.
When we think to the future, how else will we know what in-store experience will drive shoppers to buy at retail over online if we haven’t asked?