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Spotify Data: From Boozy Brunch to Man’s Best Friend

Spotify is using of consumer data to better understand and connect with consumers, their needs, preferences, and habits. Their user data turns the table and allows the brand to listen - to any consumer, anytime, anywhere. Spotify shows us how investing in consumer research can also inspire meaningful, cause-marketing opportunities.

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Tostitos: From Tortilla Chips to Tradition

Saw it. Smiled. Bought it! 

That’s how automatic my buying decision was when I saw these Chicago Bears-themed Tostitos packages at my local market. I didn’t have tortilla chips on my shopping list, nor do I have upcoming plans to tailgate or host a football party. But these Tostitos make me wish I did. Every week. For the next 16 weeks. Plus post-season…

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My Best Bet for Best Super Bowl Ads

It’s that time again! Super Bowl LI is this weekend. Like many Americans, I focus more of my attention on the highly-anticipated commercials than the actual game. Will Budweiser make me cry again? Will GoDaddy make me cringe… again?

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